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Growing Brands Through Sponsorship An Empirical Investigation of Brand Image…
Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and t…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-658-07249-0
- Collation
- XXVIII, 349
- Series Title
- -
- Call Number
- -
Guantanamo and Other Cases of Enforced Medical Treatment A Biopolitical Anal…
This volume presents a number of controversial cases of enforced medical treatment from around the globe, providing for the first time a common, biopolitcal framework for all of them. Bringing together all these real cases guarantees that a new, more complete understanding of the topic will be within grasp for readers unacquainted with the aspects involved in these cases. On the one hand, reade…
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- -
- ISBN/ISSN
- 978-3-319-22652-1
- Collation
- XVI, 100
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- -
- Call Number
- -
Research and Advanced Technology for Digital Libraries
This book constitutes the proceedings of the 19th International Conference on Theory and Practice of Digital Libraries, TPDL 2015, held in Poznań, Poland, in September 2015. The 22 full papers and 14 poster and demo papers presented in this volume were carefully reviewed and selected from 61 submissions. They were organized in topical sections named: interoperability and information integra…
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- Ed. 1
- ISBN/ISSN
- 978-3-319-24591-1
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- -
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The Many Faces of Social Attention: Behavioral and Neural Measures
The Many Faces of Social Attention will interest researchers in social neuroscience, social psychology, developmental psychology, social cognition, visual attention and cognition, and clinical psychology, and inspire new advances in this increasingly
- Edition
- 1
- ISBN/ISSN
- 978-3-319-21368-2
- Collation
- X, 249
- Series Title
- -
- Call Number
- 155.26
Economic history of energy and environment
This book is the first volume of a monograph series published by the Socio-Economic History Society, Japan. The purpose of the series is to make works by Japanese scholars accessible to a wider readership and to increase the knowledge of scholars in this field, particularly in relation to Asia. This volume includes four chapters on energy and the environment of Japan, China, and Britain, and fo…
- Edition
- 1
- ISBN/ISSN
- 9784431555070
- Collation
- xii, 134 pages
- Series Title
- -
- Call Number
- 951
Representation Theory of Finite Monoids
This first text on the subject provides a comprehensive introduction to the representation theory of finite monoids. Carefully worked examples and exercises provide the bells and whistles for graduate accessibility, bringing a broad range of advanced readers to the forefront of research in the area. Highlights of the text include applications to probability theory, symbolic dynamics, and automa…
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Economic Success of Chinese Merchants in Southeast Asia Identity, Ethnic Coop…
This book provides an original analysis of the economic success of Overseas Chinese merchants in Southeast Asia: The ethnically homogeneous group of Chinese middlemen is an informal, low-cost organization for the provision of club goods, e.g. contract enforcement, that are essential to merchants' success. The author's theory - and various extensions, with emphasis on kinship and other trust rel…
- Edition
- 1
- ISBN/ISSN
- 9783642540196
- Collation
- XVI, 371
- Series Title
- -
- Call Number
- 951
Report on Development of Beijing, Tianjin, and Hebei Province (2013)
This book mainly focuses on the status, trends and countermeasures of carrying capacity in the Beijing-Tianjin-Hebei metropolitan region. It presents the results a comprehensive survey and systematic research on the carrying capacity of this region and its mega-cities, conducted in the hope of providing decision-making support for the governments of this region. The primary goals are to be able…
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- -
- ISBN/ISSN
- 978-3-662-46205-8
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- -
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- -
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- -
Report on the Development of Household Finance in Rural China (2014)
The book reports on the development of household finances in rural China. It is based on the results of an on-site survey conducted door to door by a research team from the Survey and Research Center for China Household Finance, the largest survey center in China – and perhaps the world – that specializes in Chinese household finances. Directed by financial experts that enjoy the highest ho…
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- -
- ISBN/ISSN
- 978-981-10-0409-4
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- -
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Economic integration, currency union, and sustainable and inclusive growth in…
This edited volume focuses on economic integration, currency union, and sustainable and inclusive growth in East Africa. It consists of twelve interrelated studies that provide a comprehensive picture of the state and determinants of economic development and cooperation among countries in East Africa, such as Burundi, Ethiopia, Kenya, Rwanda and Tanzania. The contributions are grouped into five…
- Edition
- 1
- ISBN/ISSN
- 9783319304328
- Collation
- XIV, 232
- Series Title
- -
- Call Number
- 967.6
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