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Global Perspectives in Marketing for the 21st Century
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consume…
- Edition
- -
- ISBN/ISSN
- 978-3-319-17355-9
- Collation
- XXXII, 505
- Series Title
- -
- Call Number
- 380.1 GLO
Beginning R : An Introduction to Statistical Programming
Beginning R, Second Edition is a hands-on book showing how to use the R language, write and save R scripts, read in data files, and write custom statistical functions as well as use built in functions. This book shows the use of R in specific cases such as one-way ANOVA analysis, linear and logistic regression, data visualization, parallel processing, bootstrapping, and more. It takes a hands-o…
- Edition
- -
- ISBN/ISSN
- 978-1-4842-0373-6
- Collation
- XXIII, 327
- Series Title
- -
- Call Number
- 005.1
Beginning Python Games Development, Second Edition
Beginning Python Games Development, Second Edition teaches you how to create compelling games using Python and the PyGame games development library. It will teach you how to create visuals, do event handling, create 3D games, add media elements, and integrate OpenGL into your Python game. In this update to the first ever book to cover the popular open source PyGame games development library,…
- Edition
- -
- ISBN/ISSN
- 978-1-4842-0970-7
- Collation
- XXII, 308
- Series Title
- -
- Call Number
- 005.1
Intellectual Property Ordering beyond Borders
During the past century, intellectual property (IP) law has expanded within and beyond national borders. The field of IP law was once a niche area concerning authors, inventors, and trademark owners. Today, IP law acts as a complex regime of instruments, institutions, and actors that negotiate overlapping, diverging, and occasionally competing public policies on a global scale.
- Edition
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- ISBN/ISSN
- 9781009071338
- Collation
- -
- Series Title
- -
- Call Number
- 346.048 KHA i
Mobile Networks for Biometric Data Analysis
This book showcases new and innovative approaches to biometric data capture and analysis, focusing especially on those that are characterized by non-intrusiveness, reliable prediction algorithms, and high user acceptance. It comprises the peer-reviewed papers from the international workshop on the subject that was held in Ancona, Italy, in October 2014 and featured sessions on ICT for health ca…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-39698-9
- Collation
- IX, 323
- Series Title
- Lecture Notes in Electrical Engineering
- Call Number
- -
Intellectual Property Licensing and Transactions: Theory and Practice
Intellectual property transactions underlie large segments of the global economy, from pharmaceuticals to computing, entertainment to digital content. This first-of-its-kind resource combines practical contract drafting and negotiation skills with substantive legal doctrine in the rapidly growing area of intellectual property transactions and licensing.
- Edition
- -
- ISBN/ISSN
- 9781009049436
- Collation
- -
- Series Title
- -
- Call Number
- 346.048 CON i
Beginning Oracle PL/SQ
Beginning Oracle PL/SQL gets you started in using the built-in language that every Oracle developer and database administrator must know. Oracle Database is chock-full of built-in application features that are free for the using, and PL/SQL is your ticket to learning about and using those features from your own code. With it, you can centralize business logic in the database, you can offload ap…
- Edition
- -
- ISBN/ISSN
- 978-1-4842-0737-6
- Collation
- XXXIV, 492
- Series Title
- -
- Call Number
- 005.74
Instability in Geophysical Flows
Instabilities are present in all natural fluids from rivers to atmospheres. This book considers the physical processes that generate instability from a geophysical perspective. The classical analytical approaches are covered, while emphasizing numerical methods that enable prediction of stability or instability in a system quickly, and with minimal mathematics.
- Edition
- -
- ISBN/ISSN
- 9781108640084
- Collation
- -
- Series Title
- -
- Call Number
- 622.15 SMY i
Beginning Oracle Database 12c Administration : From Novice to Professional
Beginning Oracle Database 12c Administration is your entry point into a successful and satisfying career as an Oracle Database Administrator. The chapters of this book are logically organized into four parts closely tracking the way your database administration career will naturally evolve. Part 1 "Database Concepts" gives necessary background in relational database theory and Oracle Databas…
- Edition
- -
- ISBN/ISSN
- 978-1-4842-0193-0
- Collation
- XXXII, 384
- Series Title
- -
- Call Number
- 005.74
Inscribing Solidarity: Debates in Labor Law and Beyond
Many governments, large institutions, and collective actors rely on the principle of solidarity to embed social policies on firm normative and legal grounds. In this original volume, a multidisciplinary roster of scholars come together to examine the contributions – and challenges – implicit in relying on the idea of solidarity to “inscribe” this principle in social policies.
- Edition
- -
- ISBN/ISSN
- 9781009170260
- Collation
- -
- Series Title
- -
- Call Number
- 344.01 LOP i
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