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Launch! Advertising and Promotion in Real Time
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launc…
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- ISBN/ISSN
- 9780982043028
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- Series Title
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- Call Number
- 384 SOL l
Legal Tech and the Future of Civil Justice
New digital technologies, from AI-fired “legal tech” tools to virtual proceedings, are transforming the legal system. But much of the debate surrounding legal tech has zoomed out to a nebulous future of “robo-judges” and “robo-lawyers.” This volume is an antidote. Zeroing in on the near- to medium-term, it provides a concrete, empirically minded synthesis of the impact of new digita…
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- ISBN/ISSN
- 9781009255301
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- Series Title
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- Call Number
- 340.0285 ENG l
Leadership Standpoints: A Practical Framework for the Next Generation of Nonp…
This project offers a new leadership framework for the next generation of nonprofit professionals.
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- ISBN/ISSN
- 9781009000284
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- Call Number
- 303.34 WAI l
Law Student Professional Development and Formation: Bridging Law School, Stud…
Law schools currently do an excellent job of helping students to “think like a lawyer,” but empirical data show that clients, legal employers, and the legal system need students to develop a wider range of competencies. This book helps legal educators to understand these competencies and provides practical ways to build them into a law school curriculum.
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- ISBN/ISSN
- 9781108776325
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- Series Title
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- Call Number
- 340.071 HAM l
Innovative Start-Ups and the Distribution of Human Capital
This book contributes to our understanding of the reasons for the uneven geographic emergence and distribution of innovative start-ups and human capital, analyzing the role of the regional knowledge base and specifically academic knowledge. Using extensive datasets from West German regions and advanced econometric tools, it confirms a strong relationship between the presence of higher education…
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- ISBN/ISSN
- 978-3-319-44461-1
- Collation
- XVII, 162
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- Call Number
- 330 AAM i
Knowing Women: Same-Sex Intimacy, Gender, and Identity in Postcolonial Ghana
Knowing Women is a study of same-sex desire in West Africa, which explores the lives and friendships of working-class women in southern Ghana who are intimately involved with each other. Based on in-depth research of the life histories of women in the region, Serena Owusua Dankwa highlights the vibrancy of everyday same-sex intimacies that have not been captured in a globally pervasive language…
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- ISBN/ISSN
- 9781108863575
- Collation
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- Series Title
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- Call Number
- 306.76 DAN k
Japan as a Global Military Power: New Capabilities, Alliance Integration, Bil…
Japan is emerging as a more prominent global and regional military power, defying traditional categorisations of a minimalist contribution to the US-Japan alliance, maintaining anti-militarism, seeking an internationalist role, or carving out more strategic autonomy.
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- ISBN/ISSN
- 9781108975025
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- Series Title
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- Call Number
- 355.031 HUG j
Global Stock Market Integration
Stock market integration between developing and emerging markets has numerous benefits for creating a global - yet stable - world economy. It increases competition and the efficiency of local markets, in turn reducing price volatility and the cost of capital among integrated markets. It also generates capital flows, which enhance financial stability and spur economic growth. At its core, stock …
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- ISBN/ISSN
- 978-1-349-56205-3
- Collation
- XV, 162
- Series Title
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- Call Number
- 330 MOB g
Global Shocks
his book, which is written from a practitioner’s perspective, fills the void by providing the reader with a toolkit and guiding principles to manage money when markets are in turmoil. It features ten case studies beginning with the breakdown of the Bretton Woods fixed exchange rate system through the current situation in which investors are assessing whether China could become the next bubble…
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- ISBN/ISSN
- 978-3-319-41104-0
- Collation
- XVII, 192
- Series Title
- -
- Call Number
- 332 SAR g
Global Research of Cities
This book, written by the national think tank of China, presents a comprehensive analysis of the key elements and unique characteristics in Chengdu’s development into a global city. To do so, it adopts both external and internal perspectives: externally, it highlights Chengdu’s agglomeration and linkage so as to identify the differences in its overall development in comparison with other wo…
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- ISBN/ISSN
- 978-981-287-980-6
- Collation
- XVIII, 205
- Series Title
- -
- Call Number
- 330 TAY g
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