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Commercial Communication in the Digital Age : Information or Disinformation?
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audienc…
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- 978-3110416503
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- 384 COM
Economic activities under the Japanese colonial empire
The main focus of this edited volume is an examination of dynamic relationships among Japan, Taiwan, Korea, and the northeastern region of China, and the economic development of each area in East Asia from the 1910s to the end of World War II. The development of foreign trade in East Asia, the relations between industrialization and consumption in Korea, the transactions in fertilizers and the …
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- 9784431559276
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- 338.9
Dull Disasters? How planning ahead will make a difference
Economic losses from disasters are now reaching an average of US$250–$300 billion a year. In the last 20 years, more than 530,000 people died as a direct result of extreme weather events; millions more were seriously injured. Most of the deaths and serious injuries were in developing countries. Meanwhile, highly infectious diseases will continue to emerge or re-emerge, and natural hazards wil…
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- 363.34 CLA d
Communication Beginnings : An Introductory Listening and Speaking Text for En…
This textbook is designed for beginning-intermediate English language learners. It is composed of 7 chapters, each of which covers specific speaking and listening learning objectives and includes dialogues, interviews, discussions and conversation activities. Each chapter includes listening and speaking components such as dialogues, interviews, discussions and conversation activities. Each chap…
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- 302.2 ABR c
Economic Analysis of Liability Rules
This book focuses on the analysis of liability rules of tort law from an efficiency perspective, presenting a comprehensive analysis of these rules in a self-contained and rigorous yet accessible manner. It establishes general results on the efficiency of liability rules, including complete characterizations of efficient liability rules and efficient incremental liability rules. The book also e…
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- 9788132220299
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- 330
Economic Crisis, Development and Competitiveness in Southeastern Europe : The…
This book analyzes the foundations and means of overcoming the current crisis in the broader area of Southeast Europe. The contributions make proposals from both theoretical and empirical points of view and discuss the concept, determinants and policies of competitiveness in these countries. The financial crisis became a prolonged fiscal crisis, a bank confidence crisis, and economic recession,…
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- 9783319403229
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- xi, 157 pages, 23 illustrations, 21 illustrations in color
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- 338.7
Economic cycles in emerging and advanced countries : synchronization, interna…
This book contributes to the debate on the decoupling of emerging economies from the advanced economies with a new, empirical investigation approach. Taking counterfactual experiments performed using a time-varying panel VAR model, the author argues that over the last thirty years, emerging economies have become less vulnerable to shocks spreading from advanced economies. This resilience to ext…
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- 9783319170855
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- xviii, 173 pages
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- 338.7
Core Concepts of Marketing
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools…
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- 330 BUR c
Small Group Communication : Forming & Sustaining Teams
Small Group Communication: Forming & Sustaining Teams is an interdisciplinary textbook focused on communication in groups and teams. This textbook aims to provide students with theories, concepts, and skills they can put into practice to form and sustain successful groups across a variety of contexts.
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- 302 LIN s
Critical Theory of Communication : New Readings of Lukács, Adorno Marcuse H…
This book contributes to the foundations of a critical theory of communication as shaped by the forces of digital capitalism. One of the world's leading theorists of digital media Professor Christian Fuchs explores how the thought of some of the Frankfurt School’s key thinkers can be deployed for critically understanding media in the age of the Internet. Five essays that form the heart of thi…
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- 9781911534044
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- 302.2 CRI
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