This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consume…
During the past century, intellectual property (IP) law has expanded within and beyond national borders. The field of IP law was once a niche area concerning authors, inventors, and trademark owners. Today, IP law acts as a complex regime of instruments, institutions, and actors that negotiate overlapping, diverging, and occasionally competing public policies on a global scale.
Intellectual property transactions underlie large segments of the global economy, from pharmaceuticals to computing, entertainment to digital content. This first-of-its-kind resource combines practical contract drafting and negotiation skills with substantive legal doctrine in the rapidly growing area of intellectual property transactions and licensing.
Many governments, large institutions, and collective actors rely on the principle of solidarity to embed social policies on firm normative and legal grounds. In this original volume, a multidisciplinary roster of scholars come together to examine the contributions – and challenges – implicit in relying on the idea of solidarity to “inscribe” this principle in social policies.
Patents are important tools for innovation policy. They incentivize the creation and dissemination of new technical solutions and help to disclose their working to the public in exchange for limited exclusivity. Injunctions are important tools of their enforcement. Much has been written about different aspects of the patent system, but the issue of injunctions is largely neglected in the compar…
This Element introduces and critically reflects on the contribution of implementation science to healthcare improvement efforts.
Legal History, Area Studies, African Studies, Law, Regional and World History: General Interest, History, African History
Life Sciences, Natural Resource Management, Agriculture, Horticulture and forestry, Ecology and Conservation
History, Politics and International Relations, International Relations and International Organisations, Global History
How did Hong Kong transform itself from a 'shoppers' and capitalists' paradise' into a 'city of protests' at the frontline of a global anti-China backlash? CK Lee situates the post-1997 China–Hong Kong contestation in the broader context of 'global China.