Legal Aspects of Marketing and Sales

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable sty…

Strategies for Academic Success

Strategies for Academic Success accompanies the first-year University of Saskatchewan College of Arts and Science online course by the same name. The textbook has a reader-friendly format arranged to help you develop the essential skills and provide the information you need to succeed in university.

Backtesting Value at Risk and Expected Shortfall

In this book Simona Roccioletti reviews several valuable studies about risk measures and their properties; in particular she studies the new (and heavily discussed) property of "Elicitability" of a risk measure. More important, she investigates the issue related to the backtesting of Expected Shortfall. The main contribution of the work is the application of "Test 1" and "Test 2" developed by A…

Microeconomics : Theory Through Applications

Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You’re thinking, ”Yeah, sure. I’ve heard that before.“ This textbook, Microeconomics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own li…

The Business Ethics Workshop

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Aviation and International Cooperation : Human and Public Policy Issues

This book addresses an essential gap in the regulatory regime, which provides legislation, statements and guidelines on airlines, airports, air navigation services providers and States in the field of aviation, but is notably lacking when it comes to the rights of the airline passenger, and the average citizen who is threatened by military air strikes. It addresses subjects such as internationa…

Institutionalization of State Policy

Using fresh evidence and a novel methodological framework, this book sheds light on how institutions have driven economic reform in China's urban housing sector. The book systematically analyzes the developmental role of the state in China, with rich empirical evidence to show how decentralization has brought about significant participation by the different levels of government with the central…

Intangible Values in Financial Accounting and Reporting

Academics and practitioners argue that intangible values have become significant value drivers of today’s economy. Major production inputs no longer comprise of property, plant and equipment, but rather of brands, knowledge and other technological innovation. Based on this notion, information on such phenomena is supposedly crucial for existing and potential capital providers in making decisi…

Intangibles, Market Failure and Innovation Performance

​This book addresses the issue of intangibles' contribution to growth at macroeconomic and microeconomic levels. It provides a review of a set of new approaches to innovation growth. It also considers the issue of how to invest in intangibles, especially with regard to the market failure issue. The book focusses on three major themes: First it provides a better understanding of how intangible…

Educating desire : autobiographical impressions of addiction in alcoholics an…

This impressionistic autobiographical inquiry is an attempt to connect the personal with the socio-historical--addiction with Addiction; it is also an attempt to demonstrate that knowledge production can be generated through radically non-traditional means. Narrative serves as method and methodology in a mostly first person account of a fictional open AA meeting. A suspicious hermeneutics is ap…