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Writing Programs Worldwide: Profiles of Academic Writing in Many Places
Emerging from the International WAC/WID Mapping Project, this collection of essays is meant to inform decision-making by teachers, program managers, and college/university administrators considering how writing can most appropriately be defined, managed, funded, and taught in the places where they work. Writing Programs Worldwide offers an important global perspective to the growing research li…
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- 978-1-64215-034-6
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- 384
Accounting II
The development of accounting concepts and principles is closely related to the economic growth of the United States, as businesses grew in size, and outsiders increased their demand for financial information. Accounting principles focus on the users of accounting information. Principles have developed over a long period of time, and are continuously subject to revision as information needs…
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- 330 PET a
Marketing
Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to achieve organizational goals. According to The American Marketing Association (htt p://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx) Marketing is the activity, set of institutions, and processes for creati…
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- 330
Fundamentals of Global Strategy A Business Model Approach
This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change—how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this…
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Quantitative Models for Financial Risk
In recent decades, the fields of financial mathematics and financial risk evaluation have undergone explosive development. Financial mathematics, broadly defined, is a class of applied mathematics devoted to modelling and analysing financial markets, and to aiding the management of financial resources. We focus on the analysis of financial derivatives; in particular, options for pricing and …
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Principles of Finance
Finance is an imprecise generalization that may encompass several branches of economics, law and general know-how on managing valuable assets. From simple currency and property to bonds and other more complex financial instruments. More specifically, one can state that through financial analysis and decisions, planed actions can be taken regarding the collection and use of those assets as to…
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- 330
Arts Integration in Elementary Curriculum: 2nd Edition
Many teachers, schools, and arts programs benefit from knowing the different ways the arts can be present in schools. Without making a distinction, opportunities can be missed, programs can lack clarity, or the arts can seem like something too unwieldy to incorporate. Making a distinction among the approaches can help narrow or focus objectives as well as help educators select the most appro…
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- 375
Writing for Strategic Communication Industries
Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straig…
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Student Success
In Unit One, you will have the opportunity to identify your self-talk habits and how it impacts your everyday life and college success. You will learn about growth and fixed mindset as it relates to learning. We often think we are open to learning yet, we can create our own mental blocks. We will review emotional intelligence and the importance of navigating your responses to unexpected outc…
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Teaching Autoethnography: Personal Writing in the Classroom
Teaching Autoethnography: Personal Writing in the Classroom is dedicated to the practice of immersive ethnographic and autoethnographic writing that encourages authors to participate in the communities about which they write. This book draws not only on critical qualitative inquiry methods such as interview and observation, but also on theories and sensibilities from creative writing and perfor…
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