* Memberikan mahasiswa dan insinyur yang baru memasuki industri pengetahuan praktis yang baik tentang peralatan dan permesinan sebelum mereka memikul tanggung jawab di pabrik kimia. * Memaksimalkan pemahaman pembaca untuk mengajukan pertanyaan terbaik kepada para insinyur, manajer pabrik, dan vendor produk saat memperoleh peralatan dan perlengkapan industri. * Memfasilitasi percakapan petugas Q…
This book presents a framework through transformation and explains how business goals can be translated into realistic plans that are tangible and yield real results in terms of the top line and the bottom line. Process Transformation is like a tangram puzzle, which has multiple solutions yet is essentially composed of seven ‘tans’ that hold it together. Based on practical experience and i…
A critical exploration of today's global imperative to innovate, by champions, critics, and reformers of innovation. Corporate executives, politicians, and school board leaders agree—Americans must innovate. Innovation experts fuel this demand with books and services that instruct aspiring innovators in best practices, personal habits, and workplace cultures for fostering innovation. But c…
How early twentieth century fumigation technologies transformed maritime quarantine practices and inspired utopian visions of disease-free global trade. In the late nineteenth and early twentieth centuries, fumigation technologies transformed global practices of maritime quarantine through chemical and engineering innovation. One of these technologies, the widely used Clayton machine, blaste…
This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as finan…
This book provides insights into family businesses in the United Arab Emirates (UAE) using a unique collection of case studies that help gain a comprehensive understanding of UAE family firms' profiles and the ways they respond to everyday challenges and future disruptions. Cases treat different issues from the perspective of family businesses, such as succession, innovation, decision-making, s…
This contributed volume features state-of-the-art research from ten different countries on implementation, institutionalization and the future prospects of social entrepreneurship. This volume aims at bringing together research that considers the context of economy, politics and cultural issues combining with the needs of social and human development. By conceptualizing the notion of social ent…
How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon's c…
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating…
A comprehensive theoretical and practical guide to the operating principles of knowledge auditing, illustrated with numerous case studies. A knowledge audit provides an “at a glance” view of an organization's needs and opportunities. Its purpose is to improve an organization's effectiveness through a better understanding of the dynamics and levers of knowledge production, access, and use…