Termasuk prosiding lengkap Konferensi Tahunan Academy of Marketing Science (AMS) 2002. Menawarkan penelitian dan wawasan mutakhir di bidang pemasaran. Termasuk kontribusi yang berkaitan dengan riset pemasaran, strategi pemasaran, dan perilaku konsumen ;;; Akademi Ilmu Pemasaran (AMS) telah memainkan peran penting dalam membentuk dan memajukan bidang pemasaran sejak didirikan pada tahun 1971. Me…
Akademi Ilmu Pemasaran (AMS) telah memainkan peran penting dalam membentuk dan memajukan bidang pemasaran sejak didirikan pada tahun 1971. Melalui misi dan kegiatannya, AMS terus menarik para cendekiawan, praktisi, dan profesional papan atas dari seluruh dunia. Anggaran Dasar Akademi yang direvisi, diratifikasi pada tahun 1984, mengartikulasikan misi dan komitmennya yang beragam untuk mendorong…
This book combines insights from cultural economics, public finance, and tax law, providing an accessible and comprehensive introduction in the application of tax incentives for the creative industries. It does not have a single-country focus, but instead uses the perspective and examples of various countries around the world. The book starts with a theoretical part, introducing the concepts of…
The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researcher…
Termasuk prosiding lengkap Konferensi Tahunan Academy of Marketing Science (AMS) 1998, Termasuk kontribusi yang berkaitan dengan perilaku pelanggan, pemasaran internasional, manajemen pemasaran, manajemen penjualan, dan pemasaran industri, Menawarkan penelitian dan wawasan di bidang pemasaran. -> Sangat menyenangkan mendengar tentang kompilasi PERKEMBANGAN yang berhasil DALAM ILMU PEMASARAN Vol…
The second volume of handbook explores different dimensions of the sustainable luxury textiles and fashion, broadly based on the following topics: Sustainable luxury Luxury and consumption Luxury, innovation and design potential Luxury and entrepreneurship Sustainable Luxury Management
This book is an empirical study on the relationship between private enterprises, entrepreneurs and the government in P. R. China. The two authors conducted a detailed survey of enterprises and entrepreneurs in Liuzhou, Guangxi Zhuang Autonomous Region, China. Although it was only conducted in a medium sized city, the survey provides a rare source of information on matched entrepreneur-enterpris…
This book offers a collection of studies on regional integration and the dynamic business environment in East Asia. The papers included, originally presented at the 2014 Asia Pacific Business Conference on "Free Trade Agreements and Regional Integration in East Asia," examine the challenges and dynamics in the increasingly integrated East Asian markets and outline a new paradigm for doing inter…
This textbook equips instructors and students with an overview of the existing literature so that the latter can attain an overall understanding of macroeconomic and microeconomic public finance. The literature on public finance has grown dramatically with theoretical studies and empirical analysis, and much of the focus has been on macroeconomic effects of public services. The standard textboo…
Although governments worldwide have invested significantly in intelligent sensor network research and applications, few books cover intelligent sensor networks from a machine learning and signal processing perspective. Filling this void, Intelligent Sensor Networks: The Integration of Sensor Networks, Signal Processing and Machine Learning focuses on the close integration of sensing, networking…