This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.
This book is intended for researchers and postgraduates who are interested in the consensus reaching process in group decision-making problems. It puts forward new optimization-based decision support approaches to help decision-makers find roadmaps to consensus with minimum adjustments. Simulation experiments and comparison analysis are subsequently conducted to assess the validity of the propo…
This book focuses on service economy development, particularly on how an industrial economy evolves into a service economy. The book is organized in three sections: The first theoretically answers the general question "what is the service economy?” The second explains the mechanism of the service economy’s formation and development, revealing the evolution trends and attempts to answer the …
Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described as servitization, or lately as a digital servitization, is not a simple process. Academic study has revealed that its issues are complex, problematic, contingent, and even paradoxical, involving multiple organizational layers, such as op…
This book focuses on several areas of intense topical interest related to applied spectroscopy and the science of nanomaterials. The eleven chapters in the book cover the following areas of interest relating to applied spectroscopy and nanoscience: · Raman spectroscopic characterization, modeling and simulation studies of carbon nanotubes, · Characterization of plasma di…
This book details the primary concepts of Social Life Cycle Assessment (S-LCA), integration of social aspects in product life cycles, quantification of social impacts in S-LCA, impact categorization in S-LCA, methodological aspects of S-LCA, and detailed case studies. As the societal implications of producing a product are coming to take on a new importance, the concept of Social Life Cycle Ass…
Sebastian Pioch beschreibt in diesem essential an einem durchgehenden Beispiel, wie Start-ups oder bestehende Unternehmen digitale Produkte entwickeln, testen und schließlich am Markt etablieren können. Kompakt und leicht verständlich führt der Autor aus, welche Schritte und Methoden geeignet sind, um mit limitierten Ressourcen und Erfahrungswerten ein digitales Produkt erfolgreich zu entwi…
The fast-paced technological development and the plethora of data create numerous opportunities waiting to be exploited by entrepreneurs. This book provides a detailed, yet practical, introduction to the fundamental principles of data science and how entrepreneurs and would-be entrepreneurs can take advantage of it. It walks the reader through sections on data engineering, and data analytics as…
In an era marked by relentless digital disruption, where every interaction - whether it's a click, a tap, or a swipe - shapes the structure of our interconnected world, the need for transformative action becomes notably clear. This collection brings together a dynamic compilation of insights, carefully selected from leading experts in the field, ready to navigate the uncharted waters of this di…
This collection of expert articles explores the development drivers of new technology-based firms and projects. It provides perspectives for an in-depth understanding of how technological inventions lead to the creation of new and sustainable companies or business units. The authors address methods and concepts that help technology-based start-ups and entrepreneurial projects successfully devel…