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Management: Corporate Entrepreneurship
Dieses Lehrbuch zeigt, wie etablierte Unternehmen eine unternehmerische und innovative Organisation schaffen und erhalten können, um langfristig ihre Wettbewerbsfähigkeit zu sichern. Dies wird erreicht über eine unternehmerische Strategie, flexible Organisationsstrukturen und eine passende Organisationskultur. Etliche Instrumente ermöglichen sowohl mehr unternehmerisches Engagement einzelne…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-13066-4
- Collation
- Manajemen
- Series Title
- -
- Call Number
- 658
Business Cases in Organisation Behaviour and HRM
This book provides perspectives on various dimensions of organizational behavior (OB) and human resource management (HRM) in an ever-changing world. The world has been experiencing disruptions and technological changes at an unprecedented level in the last two decades. This book is a collection of handpicked cases and teaching notes on the various critical dimensions of OB, such as organization…
- Edition
- 1
- ISBN/ISSN
- 978-981-99-2031-0
- Collation
- Business
- Series Title
- -
- Call Number
- 650
Impacts of COVID-19 on Supply Chains
This book examines the effects of the pandemic on supply chains and consequent adjustments made by companies to cope with these effects. This research sheds light on the challenges faced by diverse industries during the COVID and post-COVID periods and the solutions employed by companies to tackle them. The book covers several strategies, such as fulfillment strategies, inventory management, i…
- Edition
- 1
- ISBN/ISSN
- 978-3-031-47734-8
- Collation
- Manajemen
- Series Title
- -
- Call Number
- 658
Cracking the Bro Code
Why dominant racial and gender groups have preferential access to jobs in computing, and how feminist labor activism in computing culture can transform the field into a force that serves democracy and social justice. Cracking the Bro Code is a bold ethnographic study of sexism and racism in contemporary computing cultures theorized through the analytical frame of the “Bro Code.” Drawing …
- Edition
- -
- ISBN/ISSN
- 9780262377157
- Collation
- -
- Series Title
- -
- Call Number
- 600
Selling the American People: Advertising, Optimization, and the Origins of Ad…
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the I…
- Edition
- Ed. 1
- ISBN/ISSN
- 9780262374248
- Collation
- -
- Series Title
- -
- Call Number
- 659.1 MCG s
Entwicklung und Erprobung eines kompetenzorientierten Leistungstests auf unte…
Steffen Spitzner entwickelt und erprobt im Rahmen dieses Buches einen kompetenzorientierten Leistungstest auf unternehmerisches Wissen und Denken. Dazu erschließt er die fachwissenschaftliche Perspektive des Entrepreneurships, ergänzt diese um fachdidaktische Konkretisierungen der Entrepreneurship Education und integriert kompetenz- und testtheoretische Grundlagen. Auf dieser Basis entwickelt…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-41591-4
- Collation
- Business and Economics
- Series Title
- -
- Call Number
- 650.1
Digital Entrepreneurship
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicat…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-53914-6
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650.1
Tor: From the Dark Web to the Future of Privacy
A biography of Tor—a cultural and technological history of power, privacy, and global politics at the internet's core. Tor, one of the most important and misunderstood technologies of the digital age, is best known as the infrastructure underpinning the so-called Dark Web. But the real “dark web,” when it comes to Tor, is the hidden history brought to light in this book: where this com…
- Edition
- -
- ISBN/ISSN
- 9780262378925
- Collation
- -
- Series Title
- -
- Call Number
- 600
Personal Brand Management
This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. …
- Edition
- 1
- ISBN/ISSN
- 978-3-030-43744-2
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
222 Keywords Marketing
Von Awareness Marketing über Customer Lifetime Value und Leapfrogging bis zur Wasserfallstrategie: Die Marketingsprache zeichnet sich durch unzählige Fachtermini und Anglizismen aus. Einen ersten schnellen Überblick verschafft das vorliegende Nachschlagewerk. Anhand von 222 übersichtlichen Schlüsselbegriffen werden die Grundkonzepte und -theorien des Marketings erläutert. Die Erklärungen…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-03385-9
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
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