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Social-Media-Marketing kompakt
Dieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche Möglichkeiten? Wie kann der Erfolg einer Social-Media-Kampagne gemessen werden? Von welchen Plattformen sollte man die Finger lassen? Welche Erfolgsfaktoren zählen? Welche Social-Media…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-33866-4
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Digitalization Cases
This book presents a rich compilation of real-world cases on digitalization, the goal being to share first-hand insights from respected organizations and to make digitalization more tangible. As virtually every economic and societal sector is now being challenged by emerging technologies, the digital economy is a highly volatile, uncertain, complex and ambiguous place – and one that holds sub…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-95273-4
- Collation
- Manajemen
- Series Title
- -
- Call Number
- 658
Technology Entrepreneurship
André Presse is Assistant Professor for Entrepreneurship, Technology-Management and Innovation at the University of Bolzano (UniBZ). He has received his doctorate in economics and management from the Karlsruhe Institute of Technology (KIT) where he worked with Goetz Werner, one of the leading entrepreneurs in Germany. André was a Postdoctoral Fellow at the Institute for Entrepreneurship, Tech…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-73509-2
- Collation
- Manajemen
- Series Title
- FGF Studies in Small Business and Entrepreneurship
- Call Number
- 658
Competence of Top Management Teams and Success of New Technology-Based Firms
Foreword Research on the creation and development of new firms has gained substantial prominence over the past ten years - especially in the German-speaking countries, where many new entrepreneurship chairs have been created in universities. Despite the surge in interest, short-comings in the research domain remain. These shortcomings primarily concern the lack of solid empirical research that …
- Edition
- 1
- ISBN/ISSN
- 978-3-8350-5503-2
- Collation
- Manajemen
- Series Title
- -
- Call Number
- 658
New Digital Technology in Education
This book addresses the issues confronting educators in the integration of digital technologies into their teaching and their students’ learning. Such issues include a skepticism of the added value of technology to educational learning outcomes, the perception of the requirement to keep up with the fast pace of technological innovation, a lack of knowledge of affordable educational digital to…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-05822-1
- Collation
- Teknologi
- Series Title
- -
- Call Number
- 600
Atlas of CT Angiography
This atlas presents normal and pathologic findings observed on CT angiography with 3D reconstruction in a diverse range of clinical applications, including the imaging of cerebral, carotid, thoracic, coronary, abdominal and peripheral vessels. The superb illustrations display the excellent anatomic detail obtained with CT angiography and depict the precise location of affected structures and le…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-05284-7
- Collation
- Kedokteran
- Series Title
- -
- Call Number
- 617
Encyclopedia of Big Data
This encyclopedia will be an essential resource for our times, reflecting the fact that we currently are living in an expanding data-driven world. Technological advancements and other related trends are contributing to the production of an astoundingly large and exponentially increasing collection of data and information, referred to in popular vernacular as “Big Data.” Social media and c…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-32010-6
- Collation
- Manajemen /echnology
- Series Title
- -
- Call Number
- 658
Arts and Humanities in Progress
The book aims to introduce a research concept called "Numanities", as one possible attempt to overcome the current scientific, social and institutional crisis of the humanities. Such crisis involves their impact on, and role within, society; their popularity among students and scholars; and their identity as producers and promoters of knowledge. The modern western world and its economic poli…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-45553-2
- Collation
- Kesehatan
- Series Title
- -
- Call Number
- 613
Social-Media-Marketing kompakt
Dieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche Möglichkeiten? Wie kann der Erfolg einer Social-Media-Kampagne gemessen werden? Von welchen Plattformen sollte man die Finger lassen? Welche Erfolgsfaktoren zählen? Welche Social-Media…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-33866-4
- Collation
- Marketing/Pemasaran
- Series Title
- -
- Call Number
- 658.8
High-Performance In-Memory Genome Data Analysis
Recent achievements in hardware and software developments have enabled the introduction of a revolutionary technology: in-memory data management. This technology supports the flexible and extremely fast analysis of massive amounts of data, such as diagnoses, therapies, and human genome data. This book shares the latest research results of applying in-memory data management to personalized medic…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-03035-7
- Collation
- Manajemen System
- Series Title
- In-Memory Data Management Research
- Call Number
- 658
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