This guide provides practical information that will assist clinicians involved in the diagnosis, assessment, treatment, and follow-up care of patients with triple-negative breast cancer. After opening chapters on the pathologic evaluation, clinical presentation, genetics, and imaging features, the full range of current treatment approaches is thoroughly reviewed from a multidisciplinary perspec…
This book provides a concise review of essential radiology findings for interpreting multimodality images of the breast. It includes over 90 cases that present patient history, radiologic findings, common diagnoses, and discussion points, accompanied by over 360 high-quality digital images derived from mammography, ultrasound, MRI, and PET modalities. It also presents concise pearls covering th…
This book presents up to date debates and issues in the world of breast MRI with a very practical focus on how to incorporate current understanding of breast MRI into clinical practice. The book is divided into three key sections, all of which have critical impact for the breast imager: Techniques introduces the reader to the parameters of breast MRI from standard sequences to up-to-date cutti…
This book describes the various techniques available for autologous breast reconstruction, be it breast conserving therapy (BCT) or reconstruction following total mastectomy with local and distant flaps. Divided into two parts, the first presents the anatomy of the breast and the general requirements with regard to this kind of surgery. In turn, the second addresses reconstructive breast surger…
This book presents the latest and most essential techniques in Aesthetic Mastoplasty, an important field in plastic surgery that allows us to reshape breasts in harmony with the body’s contours and with the patients’ sense of beauty. Moreover, there have been major advances in this area in recent years, leading to improved and more tailored surgical outcomes. Breast surgeons should fa…
The biotechnology business in India with an increase from USD 500 million in 1997 and reaching an estimated USD I billion next year health related prod ucts accounting for 60%, agro and veterinary products together 15%, and con tract R&D, reagents, devices and supplies adding up to the remaining 25% of which the diagnostics share was about 10% of the total surely presented an encouraging pictur…
This full-colour, richly-illustrated book is an excellent source of rapidly retrievable information on aspects of relevance in daily clinical practice in the outpatient breast clinic. Expert guidance is provided on a full range of topics, including pitfalls of clinical examination, imaging and related tissue diagnosis, approaches to management decision-making in different disorders, the role of…
Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B…
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range …