Das deutsche Gesundheitswesen ist ein sehr komplexes und hoch reguliertes Gebilde, geprägt durch eine historisch bedingte Sektorentrennung, eine staatsmittelbare Selbstverwaltung mit immer neuen Regulationen und Gesetzesreformen in zunehmend kürzeren Rhythmen. Zugleich zeichnet sich der erste Gesundheitsmarkt durch eine deutliche Geschlossenheit gegenüber Innovationen aus. Es ist einerseits …
Es ist Ralf Kreutzer wieder gelungen, die richtigen Schwerpunkte zu setzen. Er macht überzeugend deutlich, dass die bewährten Basics im Marketing auch im Online- und Digital-Zeitalter Gültigkeit haben. Prädiktat: besonders lesenswert! Univ.-Prof. Dr. Dr. h. c. Wolfgang Fritz, Technische Universität Braunschweig und Universität Wien Die 6. Auflage wurde umfassend überarbeitet und um w…
This book provides a new perspective on the association between religious beliefs and mental health. The book is divided into five parts, the first of which traces the development of theories of organic evolution in the cultural and religious context before Charles Darwin. Part II describes the major evolutionary theories that Darwin proposed in his three books on evolution, and the religious, …
This book reports the state of the art of energy-efficient electrical motor driven system technologies, which can be used now and in the near future to achieve significant and cost-effective energy savings. It includes the recent developments in advanced electrical motor end-use devices (pumps, fans and compressors) by some of the largest manufacturers. Policies and programs to promote the larg…
This book presents a broad overview of the current state of knowledge regarding the Red Sea, from its geological formation and oceanographic development to the environmental influences on its ecology and the changes it is experiencing due to the rapid development of its coastlines and role as one of the world’s major transport routes. The book gathers invited contributions from researchers wi…
Supply Chain Management concerns organizational aspects of integrating legally separated firms as well as coordinating materials and information flows within a production-distribution network. The Enterprise Resources Planning (ERP) systems being used for transaction handling and order execution in most firms today have been supplemented by Advanced Planning Systems (APS) for coordinating flow…
The book introduces tourism earth-science as a new scientific discipline by applying the principles of earth-science in the study of natural and human tourism resources. It involves studying the geo-scientific characteristics of these tourism resources through surveys, evaluation and aesthetic value assessment. It also discusses about the principles behind geopark establishment and management. …
The purpose of this book is to present the principles of alternative investments in management. The individual chapters provide a detailed analysis of various classes of alternative investments on the financial market. Despite many different definitions of alternative investments, it can be assumed that a classical approach to alternative investments includes hedge funds, fund of funds (FOF), m…
This book provides the reader with an understanding of human nutritional and metabolic physiology and how it goes wrong in illness. Divided into three major sections, the volume instructs the reader on how and when to use nutritional support, and includes a summary of the published outcome studies on the application of nutritional support to the management of common illnesses. In this way, the …
This volume details the essential role of the spiral ganglion neurons. The volume elucidates and characterizes their development, their environment, their electrophysiological characteristics, their connectivity to their targets in the inner ear and the brain, and discusses the potential for their regeneration. A comprehensive review about the spiral ganglion neurons is important for researcher…