Filter by
Biotechnology in India I Biotechnology in India I
The biotechnology business in India with an increase from USD 500 million in 1997 and reaching an estimated USD I billion next year health related prod ucts accounting for 60%, agro and veterinary products together 15%, and con tract R&D, reagents, devices and supplies adding up to the remaining 25% of which the diagnostics share was about 10% of the total surely presented an encouraging pictur…
- Edition
- 1
- ISBN/ISSN
- 978-3-540-36488-7
- Collation
- Teknik Kimia
- Series Title
- Advances in Biochemical Engineering/Biotechnology
- Call Number
- 660.6
The Outpatient Breast Clinic
This full-colour, richly-illustrated book is an excellent source of rapidly retrievable information on aspects of relevance in daily clinical practice in the outpatient breast clinic. Expert guidance is provided on a full range of topics, including pitfalls of clinical examination, imaging and related tissue diagnosis, approaches to management decision-making in different disorders, the role of…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-15907-2
- Collation
- kEDOKTERAN
- Series Title
- -
- Call Number
- 617
Marketing for Small B2B Businesses
Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B…
- Edition
- 1
- ISBN/ISSN
- 978-1-4842-8741-5
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Creative Marketing
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range …
- Edition
- 1
- ISBN/ISSN
- 978-0-230-50233-8
- Collation
- Marketing/Pemasaran
- Series Title
- -
- Call Number
- 658.8
Marketing Communication Policies
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound …
- Edition
- 1
- ISBN/ISSN
- 978-3-540-37323-0
- Collation
- Marketing/Pemasaran
- Series Title
- -
- Call Number
- 658.8
Verkaufspsychologie im Online-Marketing
Kaufentscheidungen im Internet laufen selten rational ab: Auch online steuern Emotionen und unterbewusste Prozesse unsere Entscheidungsfindung, und häufig können wir nicht genau sagen, warum wir etwas gekauft haben. Dieses Buch erklärt kompakt und auf den Punkt, wie Unternehmen verkaufspsychologische Techniken im digitalen Marketing für sich nutzen und gewinnbringend anwenden können. Denn …
- Edition
- 1
- ISBN/ISSN
- 978-3-658-29313-0
- Collation
- Marketing/Pemasaran
- Series Title
- -
- Call Number
- 658.8
Handbuch Marketing-Controlling
Dieses Handbuch vermittelt Managern in leitenden Funktionen von Unternehmen und Organisationen einen fundierten Überblick über die erfolgsrelevanten Aspekte des strategischen und operativen Marketing-Controllings. Ebenso erhalten Wissenschaftler und Studierende wertvolle Anregungen. Renommierte Autoren aus Wissenschaft und Praxis zeigen die bewährten Instrumente des Marketing-Controlling…
- Edition
- 1
- ISBN/ISSN
- 978-3-662-62837-9
- Collation
- Akuntansi;Auditing
- Series Title
- -
- Call Number
- 657.3
Marketing
The role that marketing plays in guiding corporate strategy is crucial and yet it is still the weak link for so many companies in the process that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and shows how marketing becomes a powerful machine for …
- Edition
- 1
- ISBN/ISSN
- -
- Collation
- Marketing/Pemasaran
- Series Title
- -
- Call Number
- 658.8
Digitales Dialogmarketing
Das Dialogmarketing hat sich durch den Aufschwung des Online- und Social Media-Marketings grundlegend gewandelt. Die Zahl der Medien, durch die ein Dialog mit den Zielpersonen geführt werden kann, hat sich vervielfacht. In diesem Band wird der aktuelle Stand des Dialogmarketings durch die ausgewiesenen Spezialisten der Branche detailliert beschrieben. Experten aus Agenturen und Unternehmen sow…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-28973-7
- Collation
- Pemasaran/Online-Marketing-
- Series Title
- -
- Call Number
- 658.8
Services Marketing
This book explains the issues, models and theories currently recognised as representing the sub-discipline of services marketing. Theory chapters are supported by a bank of original and substantial case studies written from a UK/European perspective. The case studies are a key feature of the text, giving an insight into the operation of service business not covered in the existing services mark…
- Edition
- 1
- ISBN/ISSN
- -
- Collation
- Pemasaran/Online-Marketing-
- Series Title
- -
- Call Number
- 658.8
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography