A biography of Tor—a cultural and technological history of power, privacy, and global politics at the internet's core. Tor, one of the most important and misunderstood technologies of the digital age, is best known as the infrastructure underpinning the so-called Dark Web. But the real “dark web,” when it comes to Tor, is the hidden history brought to light in this book: where this com…
This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. …
Von Awareness Marketing über Customer Lifetime Value und Leapfrogging bis zur Wasserfallstrategie: Die Marketingsprache zeichnet sich durch unzählige Fachtermini und Anglizismen aus. Einen ersten schnellen Überblick verschafft das vorliegende Nachschlagewerk. Anhand von 222 übersichtlichen Schlüsselbegriffen werden die Grundkonzepte und -theorien des Marketings erläutert. Die Erklärungen…
This compilation offers students a comprehensive overview of the field of social entrepreneurship. Leading European researchers and lecturers such as Ann-Kristin Achleitner, Markus Beckmann, Heather Cameron, Pascal Dey, Andreas Heinecke, Benjamin Huybrechts, Alex Nicholls, Johanna Mair, Susan Müller and Chris Steyaert have contributed to this textbook.
This contributed volume features state-of-the-art research from ten different countries on implementation, institutionalization and the future prospects of social entrepreneurship. This volume aims at bringing together research that considers the context of economy, politics and cultural issues combining with the needs of social and human development. By conceptualizing the notion of social ent…
This book provides an exhaustive, critical analysis of the challenges and opportunities associated with social enterprises and social innovation. More specifically, it addresses questions such as: What is a social innovation? Which are the best theories that explain how social innovations are generated and propagated in the global society? What is a social enterprise? Which are the theoretical…
This book provides a broad understanding of what it means to internationalise entrepreneurially. The collection of prominent articles provides insights into how entrepreneurs are entering foreign markets in order to fuel growth. Authors highlight the factors enabling internationalisation under the resource constraints of newness or smallness: human capital, capabilities, networks, processes a…
Context plays an important role in entrepreneurship and this is increasingly being acknowledged both in research, practice, and policy considerations. Where, why, and how entrepreneurship occurs can be considered when studying the effects of context. This book focuses on the role of context in entrepreneurship by analyzing different factors, including locational, time-specific, and cultural var…
Every innovation starts its life as an idea. It is the systematic transformation of this idea, via its manifestation as an invention, to the final innovative material, device, process, method, service, etc. that is the subject of this practical step-by-step guide. It will be very useful to anyone who has a technological idea and wishes to commercialize it. The author describes a systematic t…
This new edition of the classic textbook on health informatics provides readers in healthcare practice and educational settings with an unparalleled depth of information on using informatics methods and tools. However, this new text speaks to nurses and — in a departure from earlier editions of this title — to all health professionals in direct patient care, regardless of their specialty, e…