This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a v…
This open-access book is premised on the belief that understanding and protecting privacy requires a multidisciplinary approach. The editors of this contributed book believe that privacy is a ‘wicked problem’ because of its social complexity. In the modern world, political, social, and technological structures increasingly violate human privacy in physical and virtual spaces. Our behaviors …
The main objective of this book is to develop a strategy and policy measures to enhance the formalization of the shadow economy in order to improve the competitiveness of the economy and contribute to economic growth; it explores these issues with special reference to Serbia. The size and development of the shadow economy in Serbia and other Central and Eastern European countries are estimated …
The book uses an economic lens to identify the main features of climate-smart agriculture (CSA), its likely impact, and the challenges associated with its implementation. Drawing upon theory and concepts from agricultural development, institutional, and resource economics, this book expands and formalizes the conceptual foundations of CSA. Focusing on the adaptation/resilience dimension of CSA,…
The world is faced with an epidemic of metabolic diseases such as obesity and type 2 diabetes. This is due to changes in dietary habits and the decrease in physical activity. Exercise is usually part of the prescription, the first line of defense, to prevent or treat metabolic disorders. However, we are still learning how and why exercise provides metabolic benefits in human health. This open a…
Recent years have seen spectacular advances in the field of circadian biology. These have attracted the interest of researchers in many fields, including endocrinology, neurosciences, cancer, and behavior. By integrating a circadian view within the fields of endocrinology and metabolism, researchers will be able to reveal many, yet-unsuspected aspects of how organisms cope with changes in the e…
Buku ini merupakan Prosiding Simposium Internasional Pendengaran (ISH) ke-17, yang diselenggarakan pada tanggal 15-19 Juni 2015 di Groningen, Belanda. Pertemuan ini melanjutkan tradisi konferensi yang telah dimulai sejak tahun 1969 dan telah diadakan setiap 3 tahun sekali. Ini adalah pertemuan ISH kedua yang berlangsung di Groningen. Penekanan dari seri ISH secara tradisional adalah menyatukan …
This open access book presents a collection of the most up-to-date research results in the field of steel development with a focus on pioneering alloy concepts that result in previously unattainable materials properties. Specifically, it gives a detailed overview of the marriage of high-performance steels of the highest strength and form-ability with damage-tolerant zirconia ceramics by innovat…
This open access textbook fills a gap, in that it introduces readers to the theory and applications of the Phase-Field technique. Phase Field, over the years, has emerged as a standard tool for materials research, just as the Finite-Element technique has in structure mechanics. Whereas the few existing textbooks on this topic are intended for advanced readers, this one is made accessible to th…
This open access book is an outcome of the EU’s Horizon 2020 project ‘Financial and Institutional Reforms for an Entrepreneurial Society’ (FIRES). Building on historical, economic and legal analysis, and combining methods and data across disciplines, the authors provide policymakers, stakeholders and scholars with valuable new tools for assessing and improving Europe’s entrepreneurial e…