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Minority Marketing: Issues and Prospects

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This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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Detail Information

Series Title

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Call Number

-

Publisher

: Springer., 1

Collation

XV, 161

Language

English

ISBN/ISSN

978-3-319-17391-7

Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

1

Subject(s)

Marketing
Business Strategy and Leadership
Sales and Distribution

Specific Detail Info

-

Statement of Responsibility

Robert L. King

Other Information

Cataloger

Rani

Source

-

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