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Modeling Markets

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This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing deciions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.
In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.

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Availability

No copy data

Detail Information

Series Title

International Series in Quantitative Marketing

Call Number

-

Publisher

: ., 2015

Collation

XIV, 408

Language

English

ISBN/ISSN

978-1-4939-2085-3

Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

1

Subject(s)

Marketing, Management
Operations Research and Decision Theory

Specific Detail Info

-

Statement of Responsibility

Koen H. Pauwels

Other Information

Cataloger

Devi

Source

-

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