Text
Introducing Marketing
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products
Availability
No copy data
Detail Information
- Series Title
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- Call Number
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650
- Publisher
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:
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2015
- Collation
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- Language
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English
- ISBN/ISSN
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- Classification
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650
- Content Type
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text
- Media Type
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computer
- Carrier Type
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online resource
- Edition
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- Subject(s)
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- Specific Detail Info
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- Statement of Responsibility
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John Burnett
Other Information
- Cataloger
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ratna
- Source
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https://openresearchlibrary.org/content/e122123b-f46c-4ccc-9f21-88513ef52416
Other version/related
No other version available
File Attachment
- Introducing Marketing
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
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