Introducing Marketing | OPEN EDUCATIONAL RESOURCES

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Introducing Marketing

BURNETT, John - Personal Name;

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products

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Series Title: -
Call Number: 650
Publisher: : ., 2015
Collation: -
Language: English
ISBN/ISSN: -
Classification: 650
Content Type: text
Media Type: computer
Carrier Type: online resource
Edition: -
Subject(s): Business & Economics
Specific Detail Info: -
Statement of Responsibility: John Burnett

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Cataloger: ratna
Source: https://openresearchlibrary.org/content/e122123b-f46c-4ccc-9f21-88513ef52416

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Introducing Marketing
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

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