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Introduction to Business

GITMAN, Lawrence J - Personal Name;

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond


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Detail Information
Series Title
-
Call Number
650
Publisher
Houston : OpenStax., 2018
Collation
-
Language
English
ISBN/ISSN
9781947172555
Classification
650
Content Type
text
Media Type
computer
Carrier Type
online resource
Edition
-
Subject(s)
Business & Economics
Specific Detail Info
-
Statement of Responsibility
Lawrence J. Gitman et.al
Other Information
Cataloger
ratna
Source
https://openresearchlibrary.org/content/8f1c251d-f4b0-46cb-8b52-c9ce51b1e2c0
Other version/related

No other version available

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  • Introduction to Business
    Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
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