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Start-Up City

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Way back at the end of 2002, I hired Gabe to creatively
run our fledgling Zipcar office in Washington, D.C.
The car-sharing company was young and lean. Our
customers were the center of our universe. We were
blazing a new path in a long-established and rigid environment. Everyone perceived the transport sector to consist of large-scale
infrastructure projects all requiring years of planning, analysis, and high (and
low) finance—a realm for civil engineers and bureaucrats. Creating desirable,
sexy, consumer-facing products was in the jurisdiction of car companies, who
themselves were hardly sprightly, requiring five to eight years to bring a vehicle to market. Innovation—fast-paced or not—was never something associated
with the transport sector. This was new ground that Zipcar was breaking.

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Detail Information

Series Title

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Call Number

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Publisher

Cham : Springer., 2015

Collation

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Language

English

ISBN/ISSN

978-1-61091-691-2

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

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Specific Detail Info

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Statement of Responsibility

Gabe Klein

Other Information

Cataloger

Jemadi

Source

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