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Statistics for Non-Statisticians
Never have so many organizational decisions been taken based on statistics as
today! Everything is supported by numbers. This applies to marketing, economics,
social sciences, natural sciences, industry, and administrative work within organizations, businesses, and institutions. It is, therefore, important to have insight into
basic statistical concepts, when assessing statistical data material, as well as when
preparing an investigation, so that it produces useful statistical results.
There are several books on elementary statistics. So why write another? The
simple answer is: because it is needed! This book fills a gap in the existing literature
about statistics. Most existing short introductions to statistics take one of the
following approaches:
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