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Organised Retailing and Agri-Business : Implications of New Supply Chains on the Indian Farm Economy

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This book examines the performance of organized retail chains supplying the agri-input and output services in terms of achieving their objective of utilising collective bargaining power in the marketing of their agricultural produce, integrating empirical experience from India and other selected developing countries. The scenario of marketing for agricultural products has been undergoing rapid changes with the rise of organised retailing (the Indian term for ‘supermarkets’), a process that is likely to accelerate in years to come, with India being on the threshold of a supermarket revolution. In fact, India is referred to as the ‘final frontier’ in the development of supermarkets. The growth of supermarkets in India is faster than that in China, which is also witnessing an exponential growth as part of the “third wave” of supermarket diffusion.

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Detail Information

Series Title

India Studies in Business and Economics

Call Number

338.1 ORG

Publisher

: Springer., 2016

Collation

-

Language

English

ISBN/ISSN

978-81-322-2476-1

Classification

338.1

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

-

Subject(s)

Agricultural industries

Specific Detail Info

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Statement of Responsibility

Penyunting, N. Chandrasekhara Rao ... [dan 3 penyunting lainnya]

Other Information

Cataloger

maya

Source

-

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