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New Meanings for Marketing in a New Millennium

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.

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Availability

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Detail Information

Series Title

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Call Number

-

Publisher

Switzerland : Springer., 2015

Collation

XXIX, 302

Language

English

ISBN/ISSN

978-3-319-11926-7

Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

1

Subject(s)

Marketing
Business Strategy and Leadership
Sales and Distribution

Specific Detail Info

-

Statement of Responsibility

Melisa Moore

Other Information

Cataloger

sara

Source

-

Validator

Taufik

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