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Mastering Strategic Management

Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today’s students are visual learners. To meet students’ wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Blackberry to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture. The first Canadian Edition is an adaptation of Mastering Strategic Management. Adaptations include Canadian specific content, images and references, removal of copyright images, and inclusion of ancillary resources in the Appendix (Chapter PowerPoints).

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Detail Information
Series Title
-
Call Number
650
Publisher
: .,
Collation
-
Language
English
ISBN/ISSN
-
Classification
650
Content Type
text
Media Type
computer
Carrier Type
online resource
Edition
-
Subject(s)
Business & Economics
Specific Detail Info
-
Statement of Responsibility
Other Information
Cataloger
ratna
Source
https://openresearchlibrary.org/content/25432db8-8613-4583-abdb-b93adb64a18f
Other version/related

No other version available

File Attachment
  • Mastering Strategic Management Evaluation and Execution, First Canadian Edition
    Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today’s students are visual learners. To meet students’ wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each section. This feature sets Mastering Strategic Management apart from any strategic management book on the market today. The second way the authors capture student interest through their textbook is by using a real-world company as the running example in each chapter. For example, Chapter 1 in Mastering Strategic Management utilizes Blackberry to harness the conceptual coverage of the chapter in a running, corporate, application to which students will relate. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture. The first Canadian Edition is an adaptation of Mastering Strategic Management. Adaptations include Canadian specific content, images and references, removal of copyright images, and inclusion of ancillary resources in the Appendix (Chapter PowerPoints).
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