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Strategic International Management

Dirk Morschett - Personal Name; Hanna Schramm-Klein - Personal Name; Joachim Zentes - Personal Name;

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.

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Series Title: -
Call Number: -
Publisher: London : Springer., 2015
Collation: -
Language: English
ISBN/ISSN: 978-3-658-07884-3
Classification: NONE
Content Type: text
Media Type: computer
Carrier Type: online resource
Edition: -
Subject(s): Business Strategy
Specific Detail Info: -
Statement of Responsibility: Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

Other Information

Cataloger: Jemadi
Source: https://link.springer.com/content/pdf/10.1007/978-3-658-07884-3.pdf?pdf=button
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