Image of Internet-Based Customer Value Management: Developing Customer Relationships Online
Bookmark Share

Text

Internet-Based Customer Value Management: Developing Customer Relationships Online

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.
This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.

Availability

No copy data

Detail Information
Series Title
-
Call Number
-
Publisher
Cham, Switzerland : .,
Collation
-
Language
English
ISBN/ISSN
978-3-319-09855-5
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Marketing, Sales and Distribution, IT in Business
Specific Detail Info
-
Statement of Responsibility
Other Information
Cataloger
Kholif Basri
Source
https://link.springer.com/book/10.1007/978-3-319-09855-5
Validator
-
Other version/related

No other version available

File Attachment
Comments
You must be logged in to post a comment