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Global Business Strategy Global Business Strategy

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This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies.

This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

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Detail Information

Series Title

-

Call Number

650 MUT g

Publisher

: ., 2015

Collation

XVII, 259

Language

English

ISBN/ISSN

978-4-431-55467-7

Classification

650

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

-

Subject(s)

Emerging Markets and Globalization

Specific Detail Info

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Statement of Responsibility

Kazuyuki Motohashi

Other Information

Cataloger

Khusnun

Source

-

Validator

-

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