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Global Perspectives in Marketing for the 21st Century

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This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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Detail Information

Series Title

-

Call Number

380.1 GLO

Publisher

: ., 2015

Collation

XXXII, 505

Language

English

ISBN/ISSN

978-3-319-17355-9

Classification

380.1

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

-

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

Ajay K. Manrai editor

Other Information

Cataloger

Khusnun

Source

-

Validator

-

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