Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations

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Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations

Nils Levsen - Personal Name;

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.

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Series Title: -
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Publisher: : ., 2015
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Language: English
ISBN/ISSN: 978-3-658-08815-6
Classification: NONE
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Subject(s): Innovation and Technology Management
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Statement of Responsibility: Nils Levsen

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Cataloger: Kholif Basri
Source: https://link.springer.com/book/10.1007/978-3-658-08815-6
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Lead Markets in Age-Based Innovations Demographic Change and Internationally Successful Innovations

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