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Legal Aspects of Marketing and Sales

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.


After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.

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Detail Information
Series Title
-
Call Number
340 MAY l
Publisher
Washington, DC : The Saylor Foundation.,
Collation
-
Language
English
ISBN/ISSN
9781453343289
Classification
340
Content Type
text
Media Type
computer
Carrier Type
online resource
Edition
-
Subject(s)
Marketing
Sales
Specific Detail Info
-
Statement of Responsibility
Other Information
Cataloger
umi
Source
-
Validator
maya
Other version/related

No other version available

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