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Factors Driving Social Network Site Usage

ERNST, Claus-Peter H. - Personal Name;

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

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Series Title: -
Call Number: -
Publisher: Springer Fachmedien Wiesbaden : Springer Gabler Wiesbaden., 2015
Collation: 13 b/w illustrations
Language: English
ISBN/ISSN: 978-3-658-09918-3
Classification: NONE
Content Type: text
Media Type: computer
Carrier Type: online resource
Edition: -
Subject(s): Marketing
Innovation and Technology Management
Specific Detail Info: -
Statement of Responsibility: Claus-Peter H. Ernst

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Cataloger: agus
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