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Big Data and Analytics : Strategic and Organizational Impacts

This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.

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Detail Information
Series Title
-
Call Number
004
Publisher
Cham : Springer Cham.,
Collation
-
Language
English
ISBN/ISSN
978-3-319-10665-6
Classification
004
Content Type
-
Media Type
computer
Carrier Type
online resource
Edition
-
Subject(s)
PEMROSESAN DATA
Specific Detail Info
-
Statement of Responsibility
Other Information
Cataloger
ratna
Source
https://link.springer.com/book/10.1007/978-3-319-10665-6
Validator
-
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