Text

Handbook of Media Branding

---

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

---

Availability

No copy data

Detail Information

Series Title

-

Call Number

330 HAN

Publisher

: ., 2005

Collation

IX, 414

Language

English

ISBN/ISSN

978-3-319-18235-3

Classification

330

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

-

Subject(s)

Marketing,

Specific Detail Info

-

Statement of Responsibility

Gabriele Siegert editor

Other Information

Cataloger

Khusnun

Source

-

Validator

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment