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Digital Darwinism : branding and business models in jeopardy

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Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race

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Availability

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Detail Information

Series Title

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Call Number

338.7

Publisher

New York : Springer., 2015

Collation

266 pages

Language

English

ISBN/ISSN

9783642544019

Classification

338.7

Content Type

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Media Type

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Carrier Type

online resource

Edition

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Subject(s)

Business enterprises

Specific Detail Info

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Statement of Responsibility

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Other Information

Cataloger

Kurnadi

Source

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Validator

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Other version/related

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