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Boundary Spanning Elements and the Marketing Function in Organizations : Concepts and Empirical Studies

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This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements

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Detail Information

Series Title

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Call Number

658.01

Publisher

Cham : Springer Cham., 2015

Collation

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Language

English

ISBN/ISSN

978-3-319-13440-6

Classification

658.01

Content Type

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Media Type

computer

Carrier Type

online resource

Edition

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Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

Sunil Sahadev, Keyoor Purani, Neeru Malhotra

Other Information

Cataloger

ratna

Source

https://link.springer.com/book/10.1007/978-3-319-13440-6

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