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Wine Queens Understanding the Role of Women in Wine Marketing

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This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.

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Detail Information

Series Title

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Call Number

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Publisher

The Author : Springer Cham., 2015

Collation

XIII, 49

Language

English

ISBN/ISSN

978-3-319-16661-2

Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

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Subject(s)

Marketing
Cultural Heritage
Gender Studies
Tourism Management

Specific Detail Info

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Statement of Responsibility

Mojca Ramšak

Other Information

Cataloger

Yudi

Source

-

Validator

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