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Brand Building and Marketing in Key Emerging Markets

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.

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Detail Information
Series Title
-
Call Number
658.8
Publisher
Cham : Springer Cham.,
Collation
-
Language
English
ISBN/ISSN
978-3-319-19482-0
Classification
658.8
Content Type
-
Media Type
computer
Carrier Type
online resource
Edition
-
Subject(s)
PEMASARAN
Specific Detail Info
-
Statement of Responsibility
Other Information
Cataloger
ratna
Source
https://link.springer.com/10.1007/978-3-319-19482-0
Validator
-
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