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How Canadians Communicate V Sports

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Fewer Canadians than ever are lacing up skates, swimming lengths at the pool, practicing their curve ball, and experiencing the thrill of competition. However, despite a decline in active participation, Canadians spend enormous amounts of time and money on sports, as fans and followers of sporting events and sports culture. Never has media coverage of sports been more exhaustive, and never has it been more driven by commercial interests and the need to fuel consumerism, on which corporate profits depend. But the power plays now occurring in the arena of sports are by no means solely a matter of money. At issue as well in the media capture of sports are the values that inform our daily lives, the physical and emotional health of the population, and the symbols so long central to a sense of Canadian identity.

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Detail Information

Series Title

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Call Number

395 pages

Publisher

Canada : AU Press., 2016

Collation

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Language

English

ISBN/ISSN

9781771990073.01

Classification

395 pages

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

David Taras and Christopher Waddell

Subject(s)

Canadian Studies, Communication Studies
Cultural Studies, Sport

Specific Detail Info

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Other Information

Cataloger

Arin

Source

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