The Relevance of Crowdfunding the mpact on the Innovation Process of Small Entrepreneurial Firms

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the mpact on the Innovation Process of Small Entrepreneurial Firms

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The Relevance of Crowdfunding the mpact on the Innovation Process of Small Entrepreneurial Firms

SCHOLZ, Nadine - Personal Name;

Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.

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Series Title: -
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Publisher: Springer Fachmedien Wiesbaden : Springer Gabler Wiesbaden., 2015
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Language: English
ISBN/ISSN: 978-3-658-09837-7
Classification: NONE
Content Type: text
Media Type: computer
Carrier Type: online resource
Edition: 2
Subject(s): Entrepreneurship
Innovation and Technology Management
Specific Detail Info: -
Statement of Responsibility: Nadine Scholz

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Cataloger: Yudi
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Validator: Taufik
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The Relevance of Crowdfunding The Impact on the Innovation Process of Small Entrepreneurial Firms

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