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Analyzing Political Communication with Digital Trace Data: The Role of Twitter Messages in Social Science Research

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This book offers a framework for the analysis of political communication in election campaigns based on digital trace data that documents political behavior, interests and opinions. The author investigates the data-generating processes leading users to interact with digital services in politically relevant contexts. These interactions produce digital traces, which in turn can be analyzed to draw inferences on political events or the phenomena that give rise to them. Various factors mediate the image of political reality emerging from digital trace data, such as the users of digital services’ political interests, attitudes or attention to politics. In order to arrive at valid inferences about the political reality on the basis of digital trace data, these mediating factors have to be accounted for. The author presents this interpretative framework in a detailed analysis of Twitter messages referring to politics in the context of the 2009 federal elections in Germany. This book will appeal to scholars interested in the field of political communication, as well as practitioners active in the political arena.

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Detail Information

Series Title

Contributions to Political Science

Call Number

353.008 JUN a

Publisher

Cham, Switzerland : Springer Cham., 2015

Collation

XXI, 220

Language

English

ISBN/ISSN

978-3-319-20319-5

Classification

353.008

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

Ed. 1

Subject(s)

Media and Communication
Political Communication

Specific Detail Info

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Statement of Responsibility

Andreas Jungherr

Other Information

Cataloger

umi

Source

https://link.springer.com/content/pdf/10.1007/978-3-319-20319-5.pdf?pdf=button

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