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Ideas in Marketing: Finding the New and Polishing the Old

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.

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Detail Information

Series Title

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Call Number

380.1 IDE

Publisher

: ., 2015

Collation

LXV, 842

Language

English

ISBN/ISSN

978-3-319-10950-3

Classification

380.1

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

-

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

Krzysztof Kubacki editor

Other Information

Cataloger

Khusnun

Source

-

Validator

-

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