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Decision science : a human-oriented perspective

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This book offers a new perspective on human decision-making by comparing the established methods in decision science with innovative modelling at the level of neurons and neural interactions. The book presents a new generation of computer models, which can predict with astonishing accuracy individual economic choices when people make them by quick intuition rather than by effort. A vision for a new kind of social science is outlined, whereby neural models of emotion and cognition capture the dynamics of socioeconomic systems and virtual social networks. The exposition is approachable by experts as well as by advanced students. The author is an Associate Professor of Decision Science with a doctorate in Computational Neuroscience, and a former software consultant to banks in the City of London

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Detail Information

Series Title

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Call Number

338.7

Publisher

Heidelberg : Springer., 2015

Collation

xviii, 160 pages

Language

English

ISBN/ISSN

9783662471227

Classification

338.7

Content Type

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Media Type

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Carrier Type

online resource

Edition

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Subject(s)

Industrial Management

Specific Detail Info

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Statement of Responsibility

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Other Information

Cataloger

Kurnadi

Source

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