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The Strategy Planning Process Analyses, Options, Projects

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Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.

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Detail Information

Series Title

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Call Number

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Publisher

: Springer Berlin, Heidelberg., 2015

Collation

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Language

English

ISBN/ISSN

978-3-662-45649-1

Classification

NONE

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

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Subject(s)

Organization
Entrepreneurship
Management
Business Strategy/Leadership
Operations Research/Decision Theory

Specific Detail Info

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Statement of Responsibility

Rudolf Grünig, Richard Kühn

Other Information

Cataloger

Yudi

Source

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Validator

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Digital Object Identifier (DOI)

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Journal Volume

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Journal Issue

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