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Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction

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Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

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Series Title

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Call Number

608 GAU i

Publisher

: ., 2015

Collation

XVI, 327

Language

English

ISBN/ISSN

978-3-642-54375-3

Classification

608

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

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Subject(s)

Innovation/Technology Management

Specific Detail Info

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Statement of Responsibility

Kurt Gaubinger , Michael Rabl , Scott Swan , Thomas Werani

Other Information

Cataloger

Khusnun

Source

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