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The Demand for International Football Telecasts in the United States

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This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US. The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European competitions.

These findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and/or develop new strategies in conquering the US football market.

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Publisher

: Palgrave Macmillan., 2017

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Language

English

ISBN/ISSN

978-3319480749

Classification

NONE

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Media Type

computer

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Edition

1

Subject(s)

book provides
International Football

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Statement of Responsibility

Georgios Nalbantis

Other Information

Cataloger

Suwardi

Source

https://www.amazon.com/International-Football-Telecasts-Palgrave-Economics-ebook/dp/B01MUVUL6B

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