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Practical Business Analytics Using SAS: A Hands-on Guide

Konasani, Venkat Reddy - Personal Name; Kadre, Shailendra - Personal Name;

Practical Business Analytics Using SAS: A Hands-on Guide shows SAS users and businesspeople how to analyze data effectively in real-life business scenarios.

The book begins with an introduction to analytics, analytical tools, and SAS programming. The authors—both SAS, statistics, analytics, and big data experts—first show how SAS is used in business, and then how to get started programming in SAS by importing data and learning how to manipulate it. Besides illustrating SAS basic functions, you will see how each function can be used to get the information you need to improve business performance. Each chapter offers hands-on exercises drawn from real business situations.

The book then provides an overview of statistics, as well as instruction on exploring data, preparing it for analysis, and testing hypotheses. You will learn how to use SAS to perform analytics and model using both basic and advanced techniques like multiple regression, logistic regression, and time series analysis, among other topics. The book concludes with a chapter on analyzing big data. Illustrations from banking and other industries make the principles and methods come to life.

Readers will find just enough theory to understand the practical examples and case studies, which cover all industries. Written for a corporate IT and programming audience that wants to upgrade skills or enter the analytics field, this book includes:

More than 200 examples and exercises, including code and datasets for practice.
Relevant examples for all industries.
Case studies that show how to use SAS analytics to identify opportunities, solve complicated problems, and chart a course.
Practical Business Analytics Using SAS: A Hands-on Guide gives you the tools you need to gain insight into the data at your fingertips, predict business conditions for better planning, and make excellent decisions. Whether you are in retail, finance, healthcare, manufacturing, government, or any other industry, this book will help your organization increase revenue, drive down costs, improve marketing, and satisfy customers better than ever before.


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Detail Information
Series Title
-
Call Number
620.0021 RED p
Publisher
Apress Berkeley, CA : Apress Berkeley, CA., 2015
Collation
XXIII, 580
Language
English
ISBN/ISSN
978-1-4842-0043-8
Classification
620.0021
Content Type
text
Media Type
computer
Carrier Type
online resource
Edition
1
Subject(s)
Data Mining and Knowledge Discovery
Specific Detail Info
-
Statement of Responsibility
Venkat Reddy Konasani, Shailendra Kadre
Other Information
Cataloger
Erwin
Source
https://link.springer.com/10.1007/978-1-4842-0043-8
Validator
Taufik
Digital Object Identifier (DOI)
-
Journal Volume
-
Journal Issue
-
Subtitle
-
Parallel Title
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  • Practical Business Analytics Using SAS; A Hands-on Guide
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