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Creating and Delivering Value in Marketing

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​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting

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Detail Information

Series Title

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Call Number

381

Publisher

Switzerland : Springer Cham., 2015

Collation

XXXIV, 280

Language

English

ISBN/ISSN

9783319118482

Classification

381

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

1

Subject(s)

Marketing

Specific Detail Info

Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference

Statement of Responsibility

Harlan E. Spotts

Other Information

Cataloger

Kurnadi

Source

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Validator

Taufik

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