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In Search of the Two-Handed Economist Ideology, Methodology and Marketing in Economics

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For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline. The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknowledged ideological concerns and the increasing need to sell one's theories, views and policies in a frustratingly competitive academic market. In seven carefully and provocatively granulated chapters, the volume raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of surprising and irreverent directions. Though unfortunately, in its irrevocable denouement the text proves incapable of creating anything resembling a life changing experience let alone coming to any definite and irrefutable conclusions. Like life itself, economics is full of uncertainties and uncontrollable difficulties.

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Series Title

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Call Number

330 FRE i

Publisher

: ., 2016

Collation

XX, 418

Language

English

ISBN/ISSN

978-1-137-58973-6

Classification

330

Content Type

text

Media Type

computer

Carrier Type

audio cartridge

Edition

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Subject(s)

History of Economic

Specific Detail Info

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Statement of Responsibility

Craig Freedman

Other Information

Cataloger

Khusnun

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