Text

Fashion Media and Sustainability: Encouraging Ethical Consumption via Journalism and Influencers

---

Fashion is among the biggest polluters, yet the media still promote throwaway fast fashion. The growing fashion public relations industry encourages and enables this media coverage. This policy brief identifies patterns in the way journalists and influencers cover fashion which contribute to unsustainable buying behaviours. Recent research recommends practical steps to improve media coverage to make consumption sustainable, by changing consumers’ understanding and reducing the pressure on them to buy ‘fast’ satisfaction. Policy recommendations here suggested are based on original analysis of 1,000+ media artefacts in the UK – from magazines to newspapers, gossip weeklies to Instagram influencers. Researcher Anastasia Denisova proposes regulation of vocabulary and of affiliated links in journalism and social media, greater discussion of the psychology of buying and a ‘paid advertisement label’. Also recommended is a more proactive approach to be taken by magazines and other media with the aim of promoting restyling advice and more sustainable coverage for readers of differing financial means

---

Availability

No copy data

Detail Information

Series Title

-

Call Number

-

Publisher

London : University of Westminster Press., 2021

Collation

-

Language

English

ISBN/ISSN

9781912656912

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

-

Specific Detail Info

-

Statement of Responsibility

Denisova, Anastasia

Other Information

Cataloger

Kholif Basri

Source

https://library.oapen.org/handle/20.500.12657/53515

Validator

-

Digital Object Identifier (DOI)

-

Journal Volume

-

Journal Issue

-

Subtitle

-

Parallel Title

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment